Crowded
Law offices run 3 times the density of a typical county, and physicians offices run 2.4 times. In these trades, a business has to say what makes it different in the first sentence of its page.
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| Trade | Locations in 2017 | Locations in 2022 | Change | Per 10,000 residents | Against a typical county | Share with fewer than 10 staff |
|---|---|---|---|---|---|---|
| Law offices | 7,741 | 8,373 | up 8.2 percent | 8.7 | 3 times | 87 percent |
| Physicians offices | 10,371 | 9,470 | down 8.7 percent | 9.8 | 2.4 times | 87 percent |
| Real estate agents and brokers | 4,567 | 6,285 | up 37.6 percent | 6.5 | 2.3 times | 97 percent |
| Dentists | 6,042 | 6,381 | up 5.6 percent | 6.6 | 2.3 times | 85 percent |
| Accounting and CPA firms | 2,494 | 2,549 | up 2.2 percent | 2.6 | 1.9 times | 88 percent |
| Beauty salons | 2,018 | 2,507 | up 24.2 percent | 2.6 | 1.4 times | 92 percent |
| Full-service restaurants | 8,311 | 8,227 | down 1 percent | 8.5 | 1.3 times | 46 percent |
| Residential remodelers | 2,732 | 3,727 | up 36.4 percent | 3.9 | 1.2 times | 93 percent |
| Insurance agencies and brokerages | 3,949 | 3,953 | up 0.1 percent | 4.1 | 1.1 times | 91 percent |
| Electrical contractors | 1,952 | 2,244 | up 15 percent | 2.3 | 1 times | 83 percent |
| General automotive repair | 2,300 | 2,235 | down 2.8 percent | 2.3 | 0.9 times | 94 percent |
| Plumbing, heating and air-conditioning contractors | 2,344 | 2,670 | up 13.9 percent | 2.8 | 0.9 times | 83 percent |
| Janitorial services | 1,131 | 1,409 | up 24.6 percent | 1.5 | 0.8 times | 79 percent |
| Roofing contractors | 358 | 468 | up 30.7 percent | 0.5 | 0.6 times | 85 percent |
| Landscaping services | 1,154 | 1,272 | up 10.2 percent | 1.3 | 0.4 times | 82 percent |
Source: Census County Business Patterns 2017 and 2022, employer locations only. Sole proprietors and businesses with no employees are not counted. A typical county is the median among counties with 20,000 or more residents.
The averaging problem
A count for the whole of Los Angeles County is an average across 88 cities and more than 120 unincorporated communities. It tells you how many locations exist, not where they sit. A trade that looks crowded here may be thin in the Antelope Valley or on Catalina, and a trade that looks thin may be packed in a few cities. The table is a starting point for a decision, and the second step is to check the market you plan to enter by searching for your trade with the market's name and seeing who occupies the results. Competition across Los Angeles County is a set of local contests, not one.
Employer locations in Los Angeles County grew from 275,316 in 2017 to 304,305 in 2022, a rise of 10.5 percent. Los Angeles County's estimated population was 9,663,345 in 2023, -3.5 percent against the 2020 count of 10,013,976. The periods differ, so the figures are not a ratio, but together they say competition for each customer is not easing.
Five readings
Law offices, Physicians offices, Real estate agents and brokers, Dentists, Accounting and CPA firms
Law offices run 3 times the density of a typical county, and physicians offices run 2.4 times. In these trades, a business has to say what makes it different in the first sentence of its page.
Landscaping services, Roofing contractors, Janitorial services, Plumbing, heating and air-conditioning contractors, General automotive repair
Landscaping services are at 0.4 times the typical density and roofing contractors at 0.6 times. The numbers leave room, but sole proprietors do not appear, so check the market directly before concluding it is open.
Real estate agents and brokers, Residential remodelers, Roofing contractors, Janitorial services, Beauty salons
Real estate agents and brokers are up 37.6 percent, residential remodelers up 36.4 percent and roofing contractors up 30.7 percent. More locations means more competitors for the same search.
Physicians offices, General automotive repair, Full-service restaurants, Insurance agencies and brokerages
Physicians offices are down 8.7 percent and general automotive repair down 2.8 percent. A falling count can mean closures or consolidation into bigger practices; the table counts locations, not patients or customers.
Full-service restaurants, Law offices, Physicians offices
8,227 full-service restaurants include 2,670 with 20 or more staff, the most of any trade, and 533 law offices and 504 physician offices also run large. Large locations usually have bigger payrolls and more formal buying habits, which changes what a plan has to offer.
Three readings
A solo remodeler in LA County sees 3,727 residential remodeling locations in 2022, up 36.4 percent since 2017, and 93 percent of them have fewer than 10 staff. That is a large field of small peers, and new ones keep arriving. The edge goes to the business whose market pages name the project types it does and the places it works, since a generic remodeling page looks like all the others.
A heating and air-conditioning firm with crews sees 2,670 plumbing, heating and air-conditioning locations at 0.9 times the typical density, with 185 that have 20 or more staff. The field is less packed than the professional trades, so a firm with capacity can open several markets in sequence and use the inland heat and the coastal fog described in the county brief as a reason to write for each market separately.
A law or dental office in Los Angeles sees the opposite: 8,373 law offices at 3 times the typical density and 6,381 dental offices at 2.3 times. With that many small offices, the question a patient or client asks is which one is near me and does what I need. The marketing answer is a precise page for each practice area and each market, not a broader promise.
New homes
| Year | New homes authorized |
|---|---|
| 2021 | 23,284 |
| 2022 | 26,935 |
| 2023 | 24,286 |
| 2024 | 19,809 |
| 2025 | 22,446 |
Census Building Permits Survey, new privately owned housing units authorized by permit.
The customers behind the counts
| Measure | Los Angeles County | Typical California county | Typical U.S. county |
|---|---|---|---|
| Median home value | $732,200 | $438,000 | $159,500 |
| Median rent | $1,805 | $1,289 | $818 |
| Renter households | 53.8 percent | 38 percent | 26.1 percent |
| Spanish spoken at home | 38.3 percent | 17.6 percent | 2.9 percent |
| Foreign-born residents | 33.3 percent | 18.8 percent | 2.7 percent |
Census ACS 5-year estimates for 2018 to 2022. Typical means the median county.
Permit years
Authorizations peaked at 26,935 in 2022, fell to 19,809 in 2024 and came back to 22,446 in 2025. For a remodeler, an electrician or a landscaper, a year with fewer new homes can move more of the work toward the existing stock of 3,599,561 housing units, where the median home value is $732,200.
Permits are county-wide too. They do not say whether new homes are going up in the Santa Clarita Valley, the Antelope Valley or an infill lot in the Westside, and each of those is a different customer. Treat the permit line as a reason to check a market, not as a forecast for one.
Choosing
If you are well above one times the typical county, expect crowded results in the markets you target and plan to differ in specifics.
If most locations are small, simple pages with a direct phone number are the norm. If large locations dominate, buyers expect more formal service levels.
A rising count means newer competitors still building their pages. A falling count means survivors are established.
Search your trade with the name of the region you want and read the first page of results, then decide whether to enter.
Choose where the numbers and your capacity match, and leave the rest for later.
Questions
RankGuarantee™ landing pages are $495 a month, Organic Growth SEO is $1,495, $2,495 or $3,495 a month, and paid ads management is $895 a month for one platform. These numbers help choose where to start. No setup fee and no contract.
The fifteen come from County Business Patterns, the series we use for employer locations. They are chosen to cover trades that often depend on local search. Counts are from 2017 and 2022, so they describe the structure of the market, not today's daily changes.
Make the first screen of each page specific: the market, the service, a tap-to-call number and what makes your approach different. Crowded trades reward clarity more than volume.
The table cannot say. A fall in locations can come from closures or from practices merging into larger ones, and a rise can come from new entrants or from lower barriers. The table counts locations, not the reason.
Tell us the trade and the markets you serve. The method is the same: check the size of the field in each market by searching, then decide where to spend.
New homes bring customers to Los Angeles County remodelers, plumbers, electricians, landscapers and agents. The permit counts show whether building is rising or falling, which shapes how much a trade may need to compete.
Not by itself. The row is a county average. Use it for the trade, then check each market for its own competition before setting budgets.
In Los Angeles County, most of these businesses are small: in 14 of the 15 trades, at least 79 percent of locations have fewer than 10 staff, and full-service restaurants, at 46 percent, are the clear exception. Small owner-run businesses often benefit from simple pages, strong listings and clear calls to action.
Explore more
Get in Touch
Tell us your trade and the markets you want, and we will read your row against the county numbers. Call 610-825-4363 or email hello@getphound.com.
